:root { --bg:#E9EBE6; --bg-2:#DFE2DB; --card:#F4F5F1; --ink:#151515; --muted:#4B4C48; --line:#C9CCC4; --red:#D9221A; --max:1328px; color-scheme: light; }
* { box-sizing: border-box; margin: 0; padding: 0; }
html, body { overflow-x: clip; }
body { background: var(--bg); color: var(--ink); font: 500 17px/1.55 "Satoshi", system-ui, sans-serif; -webkit-font-smoothing: antialiased; }
a { color: inherit; }
img, video { display: block; max-width: 100%; height: auto; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 20px; }
@media (min-width: 768px) { .wrap { padding: 0 40px; } }
h1, h2, h3 { font-weight: 900; letter-spacing: -0.035em; line-height: 0.98; }
h1 { font-size: clamp(48px, 8vw, 104px); }
h2 { font-size: clamp(32px, 4.6vw, 56px); }
.lead { font-size: 19px; color: var(--muted); max-width: 58ch; margin-top: 20px; }
.small { font-size: 14px; color: var(--muted); }
.btn { display: inline-flex; padding: 14px 19px; font: 700 16px/1 "Satoshi", sans-serif; text-decoration: none; white-space: nowrap; border: 2px solid var(--ink); background: var(--ink); color: var(--bg); }
.btn.red { background: var(--red); border-color: var(--red); color: #fff; }
a:focus-visible, .btn:focus-visible { outline: 3px solid var(--red); outline-offset: 3px; }
header { position: sticky; top: 0; z-index: 20; background: var(--bg); }
.nav { display: flex; align-items: center; justify-content: space-between; height: 68px; }
.nav img { height: 32px; width: auto; }
.nav ul { display: none; list-style: none; gap: 28px; }
.nav ul a { text-decoration: none; }
@media (min-width: 1000px) { .nav ul { display: flex; } }
section { padding: 72px 0; }
.cases { display: grid; gap: 28px; margin-top: 40px; }
@media (min-width: 768px) { .cases { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .cases { grid-template-columns: repeat(3, 1fr); } }
.case { text-decoration: none; display: block; }
.case .cover { aspect-ratio: 4 / 5; overflow: hidden; background: var(--card); }
.case .cover img { width: 100%; height: 100%; object-fit: cover; }
.case h3 { font-size: 26px; letter-spacing: -0.02em; margin-top: 14px; }
.case .meta { color: var(--red); font-weight: 700; font-size: 14px; margin-top: 6px; }
.case p { color: var(--muted); font-size: 15px; margin-top: 6px; }
.reels { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; margin-top: 32px; }
@media (min-width: 900px) { .reels { grid-template-columns: repeat(5, 1fr); } }
.reel { text-decoration: none; display: block; }
.reel .cover { aspect-ratio: 9 / 16; overflow: hidden; background: var(--card); }
.reel .cover img { width: 100%; height: 100%; object-fit: cover; }
.reel b { display: block; font-size: 15px; margin-top: 8px; line-height: 1.3; }
.reel span { font-size: 13px; color: var(--muted); }
.skel { background: linear-gradient(90deg, var(--card) 0%, #FAFBF8 50%, var(--card) 100%); background-size: 200% 100%; }
@media (prefers-reduced-motion: no-preference) { .skel { animation: shimmer 1.4s linear infinite; } @keyframes shimmer { to { background-position: -200% 0; } } }
.steps { display: grid; gap: 40px 28px; margin-top: 48px; }
@media (min-width: 900px) { .steps { grid-template-columns: repeat(2, 1fr); } }
.steps figure img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: top; background: var(--card); }
.steps figcaption b { display: block; font-size: 22px; letter-spacing: -0.01em; margin-top: 14px; }
.steps figcaption span { color: var(--muted); }
.case-top { display: grid; gap: 32px; margin-top: 32px; }
.case-top > * { min-width: 0; }
@media (min-width: 1000px) { .case-top { grid-template-columns: 1fr 360px; align-items: start; gap: 56px; } }
.case-top video { width: 100%; background: #000; }
.back { display: inline-block; margin-top: 28px; font-weight: 700; }
footer { padding: 40px 0 56px; font-size: 14px; color: var(--muted); }
footer .row { display: flex; flex-wrap: wrap; gap: 18px 28px; justify-content: space-between; }
footer ul { display: flex; flex-wrap: wrap; gap: 20px; list-style: none; }
footer a { text-decoration: none; }

.crumb { margin-bottom: 18px; }
.meta-line { margin-top: 14px; font-weight: 700; color: var(--red); }
#case > div { margin-top: 88px; }
#case > .b-hero { margin-top: 48px; }
#case h2 { font-size: clamp(32px, 4vw, 52px); }
.b-hero { display: flex; justify-content: center; align-items: center; padding: clamp(28px, 7vw, 96px); }
.b-hero img { width: 100%; max-width: 980px; }
.b-brief { display: grid; gap: 28px; }
@media (min-width: 900px) { .b-brief { grid-template-columns: 1fr 2fr; gap: 64px; } }
.b-brief dl > div { display: grid; grid-template-columns: 110px 1fr; gap: 16px; padding: 14px 0; }
.b-brief dl > div + div { border-top: 1px solid var(--line); }
.b-brief dt { font-weight: 700; color: var(--muted); font-size: 15px; }
.b-brief dd { font-size: 19px; }
.b-row .grid { display: grid; gap: 14px; margin-top: 32px; grid-template-columns: repeat(2, 1fr); }
@media (min-width: 900px) { .b-row .grid.n3 { grid-template-columns: repeat(3, 1fr); } .b-row .grid.n4 { grid-template-columns: repeat(4, 1fr); } .b-row .grid.n2 { grid-template-columns: 1.4fr 1fr; } }
.b-row .grid.n2 { grid-template-columns: 1fr; }
figure img { width: 100%; background: #fff; }
.b-row figure img { aspect-ratio: 1; object-fit: contain; }
.b-row .grid.n2 figure img { aspect-ratio: auto; }
figcaption { font-size: 14px; color: var(--muted); margin-top: 8px; }
.b-feature .grid { display: grid; gap: 14px; margin-top: 32px; }
@media (min-width: 900px) { .b-feature .grid { grid-template-columns: 1fr 1fr; } }
.b-feature .side { display: grid; gap: 14px; }
.b-palette .sw { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; margin-top: 32px; }
@media (min-width: 900px) { .b-palette .sw { grid-template-columns: repeat(4, 1fr); } }
.b-palette i { display: block; aspect-ratio: 4 / 3; border: 1px solid var(--line); }
.b-palette b { display: block; margin-top: 10px; font-size: 18px; }
.b-palette span { font-size: 14px; color: var(--muted); font-variant-numeric: tabular-nums; }
.b-video video { width: 100%; max-width: 420px; margin-top: 32px; background: #000; }
.next { display: block; margin-top: 96px; padding: 36px 0; border-top: 2px solid var(--ink); text-decoration: none; }
.next span { color: var(--muted); font-weight: 700; }
.next b { display: block; font-size: clamp(32px, 5vw, 64px); font-weight: 900; letter-spacing: -0.035em; margin-top: 6px; }
.b-row .grid.wide figure img { aspect-ratio: auto; background: #1C1A19; }

/* case study: calmer scale */
#case { max-width: 1080px; }
#case h1 { font-size: clamp(36px, 5vw, 64px); }
#case .lead { font-size: 17px; }
#case h2 { font-size: clamp(24px, 2.6vw, 34px); letter-spacing: -0.02em; }
#case > div { margin-top: 64px; }
#case > .b-hero { margin-top: 36px; }
.b-hero { padding: clamp(24px, 5vw, 64px); }
.b-hero img { max-width: 620px; }
.b-brief dd { font-size: 17px; }
.b-row .grid, .b-feature .grid, .b-palette .sw { margin-top: 22px; gap: 12px; }
@media (min-width: 900px) {
  .b-row .grid.n3 { max-width: 900px; }
  .b-row .grid.n4 { max-width: 760px; }
  .b-row .grid.n2 { grid-template-columns: 1.5fr 1fr; max-width: 900px; align-items: start; }
  .b-feature .grid { grid-template-columns: 300px 1fr; max-width: 820px; }
  .b-feature .side { grid-template-columns: 1fr 1fr; }
  .b-feature .side figure:first-child { grid-column: 1 / -1; }
  .b-palette .sw { max-width: 760px; }
}
.b-palette i { aspect-ratio: 3 / 2; }
.b-palette b { font-size: 16px; }
.b-video video { max-width: 300px; margin-top: 22px; }
.next { margin-top: 72px; padding: 28px 0; }
.next b { font-size: clamp(26px, 3.4vw, 40px); }
.b-video.wide video { max-width: 100%; aspect-ratio: 16 / 9; }