Effortless and Elegant Sarees for Women on the Move
Rajathee needed a logo that felt contemporary and premium — not traditional or heavy. Women 25+, digitally active, buying sarees for work and occasions. The brand had to hold up across Instagram, Shopify, packaging, and invoices.
Each concept explored a different facet of the brand — from flowing couture to structured luxury to heritage elegance.
Concept 03 tested across wine reds, sapphire blues, and navy + gold combinations before landing on Indigo Maharani.
The final logo captures the effortless elegance Rajathee stands for — equally at home on ivory packaging, dark digital backgrounds, and single-colour print.
Indigo anchors authority. Gold adds aspiration. Ivory keeps it light and wearable — perfect for saree packaging and digital use.
Post logo approval, Leogo extended the identity across business stationery — letterhead, visiting card, and bill book.
Logos starting at ₹4,000 · 2 revision rounds · Delivered in 5–7 days
Chat on WhatsApp