Brands, and the software that sells them.

A Pune studio that designs brands, runs their Instagram, and builds the store, checkout and books they sell with.

Ikaa Jewellery's live store on Angan
Ikaa's store on Angan
Rajathee Sarees visiting card designed by Leogo
Rajathee Sarees identity
SneakCulture campaign image
SneakCulture campaign
Setu checkout record of a real Ikaa order, paid ₹1,330
Setu checkout, a real order

One studio. Two things we make.

The brand

Six years, 30+ brands, remote across India.

  • Logo and brandingfrom ₹4,000
  • Brand kit₹2,000
  • Brand book₹8,000
  • Social media, Pune & Satarafrom ₹12,000/mo
  • Store design and build on Anganfrom ₹18,000
Rajathee Sarees logo Rajathee bill book
Rajathee Sarees: logo, stationery and bill book.

The software

Five tools built for Indian D2C. Use one, or all five.

  • Angan, your storefrontfrom ₹1,500/mo
  • Setu, checkout & paymentsfrom ₹2,999/mo
  • Dor, stock sync₹599/mo
  • Hisaab Kitab, books & GST₹799/mo
  • Vaani, WhatsApp & Instagram salesfrom ₹1,999/mo
Ikaa cart on an Angan store
Ikaa's cart on Angan. All prices exclude 18% GST.

The stack

Everything a small brand sells with.

A sale on your website, WhatsApp or Instagram lands in one stock count and one set of books.

Ikaa's store running on Angan

Angan

Storefront platform

Your own store, designed by our studio, with live stock and prices. What Ikaa moved to from Shopify.

Build from ₹18,000, then ₹1,500/mo + a small share of sales.
All plans
Starter₹18,000
Up to 50 products, Angan theme in your colours, 1 revision round
Growth₹25,000
Up to 200 products, custom homepage and brand moods, move from Shopify, Meta pixel and Conversions API, SEO, 2 revision rounds
Signature₹48,000
Unlimited products, fully custom design, full move with old links redirected, analytics, 3 revision rounds, priority support
Every plan, monthly₹1,500
Plus 1.5% of orders up to ₹3 lakh a month, 1% from ₹3 to 10 lakh, 0.5% above ₹10 lakh

Live in 21 days or your build fee back, counted from contract signing and receipt of your products, photos, logo, policies and domain access. Every Angan store takes payments through Setu.

Setu checkout record: paid ₹1,330 via PayU

Setu

Checkout & payments

WhatsApp OTP, pincode autofill, coupons, UPI, cards and partial COD through PayU. Cart reminders and order alerts.

from ₹2,999/mo + setup.
All plans
Starter₹2,999/mo
Smart checkout, partial COD, cart reminders, order alerts, dashboard. 10,000 sessions. Setup ₹3,000
Growth₹5,999/mo
Starter, plus COD risk checks, intent scoring, upsells, AI copilot, Meta, GA4 and Clarity. 50,000 sessions. Setup ₹5,000
Scale₹14,999/mo
Growth, plus Shiprocket, per-product rules and an account manager. 5 lakh+ sessions. Setup ₹7,000

Setup connects your own WhatsApp Business number. Meta bills you directly for OTPs and order messages.

Dor updating stock on website, WhatsApp and Instagram

Dor

Stock sync

One stock count for your website, WhatsApp and Instagram. The last piece never sells twice. Edit stock from a Google Sheet if you like.

₹599/mo + ₹1,500 setup.
Pricing
Dor₹599/mo
Setup ₹1,500
With Vaani, no website₹0/mo
Setup ₹1,500
Hisaab Kitab entry: income booked, GST invoice created

Hisaab Kitab

Books & GST

Every sale becomes a GST invoice in your books, next to your expenses. Your GST return file, ready to upload each month.

₹799/mo + ₹3,000 setup.
What it covers
GST invoices with correct numbering, GSTR-1 and GSTR-3B files with input tax credit and reverse charge, income, expenses and profit by month, stock, and payment gateway fees matched to each sale.

We set it up for you, so your CA only checks and files.

SneakCulture, which sells on Instagram with Vaani

Vaani

WhatsApp & Instagram sales

Replies to DMs, comments and WhatsApp day and night, shows what is in stock and takes the order. SneakCulture sells with it.

from ₹1,999/mo + setup.
All plans
Instagram₹1,999/mo
Setup ₹4,000
WhatsApp₹2,999/mo
Setup ₹4,000
WhatsApp + Instagram₹3,499/mo
Setup ₹6,500

Founding rates for our first 15 brands, 1,000 conversations a month. Meta's message charges are paid by your brand. Full plans on vaani.website.

Swipe or use the arrows to see all five.

We moved Ikaa off Shopify.

Ikaa is our own jewellery brand. Its first order on the new stack, 26 Sept 2026, took two minutes from cart to books.

  1. AnganTwo pairs of earrings and gift wrap, ₹1,330, on ikaajewellery.com.Ikaa cart with two earrings and gift wrap
  2. SetuPaid through PayU. Order sent on to Dor and the books.Setu payment record
  3. Hisaab KitabIncome booked, GST invoice made, the month's GST file updated.Hisaab Kitab entry for the order
  4. DorBoth pieces marked sold on the website, WhatsApp and Instagram.Dor stock update on every channel
8brands on Vaani since June 2026
141+orders taken in chat
10,445Instagram DMs answered
4,535comments replied

Recent work.

All work and reels

Pricing

40%

less each month than Shopify and the apps a small brand needs, for the full stack.

Bundles

BundleMonthlySetup
Run the shopSetu, Dor, Hisaab Kitab₹3,599₹4,397 separately₹6,000
Sell and get paidVaani (WhatsApp + Instagram), Setu₹5,499₹6,498 separately₹8,000
Full stackAll five tools₹7,499+ Angan's share of sales₹25,000

Starter plans included. Higher plans add the difference. Pay yearly, get 2 months free. Prices exclude 18% GST.

Full stack vs Shopify + apps

Orders a monthShopify + appsLeogoSaving
₹1 lakh₹14,794₹8,99939%
₹3 lakh₹20,043₹11,99940%
₹5 lakh₹24,543₹13,99943%
₹10 lakh₹35,793₹18,99947%

Half of orders assumed COD. Shopify + apps: Shopify Basic with its 2% fee on online payments, a one-click checkout (₹3,000 + about 2.5% of prepaid orders), a WhatsApp and Instagram bot with AI (₹6,700), stock sync (about ₹850) and accounting. Published prices, 1 Oct 2026. Payment gateway fees apply to both.

Clients include Rajathee Sarees, Bhagare Misal, The Woof Parade, Dynam EV, Maan Textiles, SneakCulture, Yogita MUA and Home Linen Studio.

Home Linen Studio grew from 0 to 150k Instagram followers in 18 months with us. See the work

Six years of brands. One of them our own.

Leogo is run by Shweta Phansalkar from Pune and Satara. We learnt how Indian shoppers buy by growing her food page, Shweta Eats, to 26,000 followers: in DMs, not on websites.

When our jewellery brand Ikaa outgrew Shopify and a pile of apps, we built the tools it needed. They are now the stack, and every brand we work with can use them.

Tell us about your brand.